ING Netherlands was a huge sponsor of the reopening of Amsterdam’s Rijksmuseum after a decade-long renovation project. The “mob” was organized to coincide with the return of Rembrandt’s “The Night Watch” to the museum. The painting is considered one of the Dutch artist’s greatest works. To celebrate, a flash mob recreated the painting at a mall and it’s one of my all-time favorite flash mobs.
And though it’s in Dutch, you can still get an idea of what all went into this “flash mob” production.