Monday’s Market asks Why?

Did everyone have a great weekend? Oklahoma State (ranked #10 at the time) beat Baylor (ranked #4) so it was a good football weekend around here, despite the cold–including sleet and snow yesterday. Brrrrr!

Okay, remember that Jingle Bell K-Mart commercial I posted Friday? It’s obviously gone viral. But is that necessarily a good thing? I want you to take a moment and watch this commercial from Kohl’s. Trust me.

Both are Christmas commercials for department stores. The K-Mart’s left me with a WTF?!? look on my face. The Kohl’s? I got all sniffly and full of the Christmas spirit. I’ll give you three guesses which store I’ll be shopping in, and the first two don’t count. 😉

But this raises questions… Why does something go viral? And does it lead to sales or just notoriety? I think about these things because I’m trying to figure out marketing and what makes readers flock to some books and ignore others–even those written by the same author. If y’all feel like wading in on the discussion, speak up! I’m interested in your thoughts.

In the meantime, CHRISTMAS MOON will be hitting the Amazon digital shelves soon. Stay tuned for further announcements!

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About Silver James

I like walks on the wild side and coffee. Lots of coffee. Warning: My Muse runs with scissors. Author of two award-winning series--Moonstruck and The Penumbra Papers, Red Dirt Royalty (Harlequin Desire) & other books! Purveyor of magic, mystery, mayhem and romance. Lots and lots of romance.
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6 Responses to Monday’s Market asks Why?

  1. Janet says:

    Great commercial – we had something like that up here last year (mother goes shopping with daughter, laments the fact the family hasn’t gotten together for so long, brothers and family come and decorate before she gets home – makes me cry every time!).

    Marketing baffles me – when I think I have it figured out, something comes along and I am back to square one. The commercial you showed on Friday makes me remember Joe Boxer, not K-mart (had to think on that). Did they succeed in selling more boxer shorts? Maybe – but maybe the video went viral and that’s that. Although, the name will be remembered (and that’s what you want, right?).

    Authors have a tough slog out there right now with Indie publishing taking off as it has. There are book titles being thrown at the reader left, right and center – how to stand out in that crowd? Reviews, which I rarely read, are becoming suspect with talk of friends and family padding places like Amazon with 5 star reviews.

    Basically, I’ve got nothing to suggest. The goal is to get your name out there to as many readers as possible. Joe Boxer (and K-mart) did that with a viral video.

    • Silver James says:

      It’s a huge mystery, Janet, and one I’m not sure the average person–like us–can figure out. Just look at Miley Cyrus. The outrageous acts on the award shows guarantee her exposure (no pun intended) on all the entertainment AND news shows the next day…and for weeks after. Have we devolved to the point that only the outrageous gets noticed?

  2. I’ve been thinking about this on and off – when did things get so crass? (The K-mart ad being one in a long line of facepalm-worthy things on television.) Even in movies, bathroom humor is all the rage. Bleh. It all leaves me cold. Like I said, I may be getting old.

    As for marketing, I wouldn’t have known what the K-mart commercial was selling if someone hadn’t told me. I didn’t even know it was for K-mart. And if not for the company name all over the bags those young people were carrying, I wouldn’t have known it was trying to get people to shop at Kohl’s. They could’ve bought all that stuff at Walmart for all I knew. (In fact, I forgot it was a Kohl’s commercial until you mentioned it.) The latter doesn’t give me a burning desire to shop at Kohl’s and the former makes me sad that K-mart sunk so low. Give me a good old-fashioned Hallmark commercial. Those make me want to send greeting cards. Or a Red Lobster commercial. Those make me want to drive to Springfield and gorge myself on cheddar bay biscuits and seafood artichoke dip.

    :drools: …where was I? Oh yeah, marketing. I don’t know what the answer is. I think those viral things just bring notoriety, but maybe the average consumer really does feel the urge to shop at Kmart over Walmart, or Kohl’s over Macy’s because of them. What makes someone pick up one book over another? I’ve been asking myself that question for 9 years. If you ever find the answer, let me know.

    • Silver James says:

      Ooh. I haven’t eaten in a Red Lobster in ages. Ours is a lot closer. 😆

      I should have tagged this post “herding cats” because to me, that’s what it’s like trying to drum up notice for a new book. And Janet’s right. With such a huge selection out there now, how does an author get noticed? It’s like being in the slush pile at a publishers all over again. I suppose the cream will eventually float to the top but I’d sure like to find a Staples’ Easy Button on my desk, which would allow me access.

  3. Kimber-Michaela says:

    You ladies have commented on some of my thoughts.
    Its like the bar in marketing/advertising is raised higher and higher, like let’s top that, what happens if it gets to high more or less. There is so much competition in everything and I understand in these day’s and times peeps need to make a living. But I agree as we get older some of the in for the moment is like WTH? I always find it interesting when they say teenagers are not as in to certain things that were all the rage, maybe that a sign of rethinking- thou it won’t happen-lol
    Writer’s/Authors competition grows with every turn of the page, I do feel with the digital age of E books, readership has grown, you can read it right away, not wait for it to come in actual paper form thou I will tell you I enjoy having an actual paper book in my hands, now and then and have bought paperback copies of some of my E books, to be able to revisit.
    Silver not sure of the answer, those of us here love what you write and I enjoy the interaction on a personal level, like on here. Its nice to get to know a writer, some writer’s fan base can’t let them do that or they would never be able to write, I do read some books by authors but not another series they might write, sometimes I lose interest if its to long between books, where you forget what happen the book before but I know the writing takes a lot of time and energy
    and some are so worth the wait!!
    Clapping hands for Christmas Moon soon!!!
    I got my swag today, thank you again!
    If you newletter or whatever I’m with ya!

    • Silver James says:

      Glad it got there, Kimber! And yes, things change so quickly, in both publishing (now that so much is digital) and in the world of marketing. I don’t have any answers either but it’s been interesting hearing what people think. Thank you for hanging around here. I’m always glad to see you! 😀

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