Did everyone have a great weekend? Oklahoma State (ranked #10 at the time) beat Baylor (ranked #4) so it was a good football weekend around here, despite the cold–including sleet and snow yesterday. Brrrrr!
Okay, remember that Jingle Bell K-Mart commercial I posted Friday? It’s obviously gone viral. But is that necessarily a good thing? I want you to take a moment and watch this commercial from Kohl’s. Trust me.
Both are Christmas commercials for department stores. The K-Mart’s left me with a WTF?!? look on my face. The Kohl’s? I got all sniffly and full of the Christmas spirit. I’ll give you three guesses which store I’ll be shopping in, and the first two don’t count. 😉
But this raises questions… Why does something go viral? And does it lead to sales or just notoriety? I think about these things because I’m trying to figure out marketing and what makes readers flock to some books and ignore others–even those written by the same author. If y’all feel like wading in on the discussion, speak up! I’m interested in your thoughts.
In the meantime, CHRISTMAS MOON will be hitting the Amazon digital shelves soon. Stay tuned for further announcements!